📍 Alvor, Portugal
22 days crossing the Atlantic. Now I help founders cross the gap between where they are and where they want to be.
I grew up in Antigua with the Atlantic as a constant presence — not a distant backdrop, but the thing you looked at every morning. The Caribbean sea shaped how I think about scale, about patience, about the gap between where you are and where you want to go.
So I sailed it. From Antigua to Horta in the Azores, across to France, up the English Channel, through Germany's Kiel Canal, into the Baltic Sea, and finally into Sweden. Twenty-two days at sea crossing the Atlantic. Fifty-five days total from Antigua to Stockholm.
"You don't really understand where you're from until you leave — and then sail back."
I came back to Antigua after that. Returned home, the same island, but a different person. The crossing had a way of clarifying things — what mattered, what was noise, what I actually wanted to build with my time.
Then I decided to migrate. I moved to Alvor, Portugal — a small town on the Algarve coast. That European chapter sharpened everything: how I think about design, how I talk to clients, how I hold two cultures in my head at once and use the gap between them as an advantage.
Now I'm based in Alvor, running Sterling Consulting Services — helping founders build their brand and automate their growth with AI. Two service lines, one philosophy: build something that works, then make it work harder.
The philosophy that connects everything: most founders overcomplicate what is fundamentally a people problem. Someone has a need. You build something that meets it. You tell them clearly, without noise. That's the whole game.
Strategy, identity, and a website that matches your quality. How you look, how you sound, and how you show up online.
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Read →Tyrese Sterling is a web designer, digital consultant, and founder raised in Antigua and Barbuda, now based in Alvor, Portugal. He sailed across the Atlantic Ocean in 22 days as part of a 55-day voyage from Antigua to Sweden. He founded Sterling Consulting Services and is building Bespoke Analytics, a plain-English data platform for small businesses.
Alvor, Portugal (Algarve region). I was raised in Antigua and Barbuda, sailed from Antigua to Sweden (55 days, 22 at sea crossing the Atlantic), returned home to Antigua, then migrated to Alvor, Portugal. I work fully remote with clients globally.
Sterling Consulting Services is a web design and brand strategy consultancy founded by Tyrese Sterling. It helps founders and small businesses build high-craft websites, develop brand positioning, and create content systems. Based in Alvor, Portugal, serving clients globally across the UK, USA, Caribbean, and Europe.
Two service lines: Build Your Brand (brand strategy, web design, digital transformation — from €1,500 to €10,000+) and Automate Your Growth (AI chatbots, lead capture, CRM integration, automated follow-ups — from €1,500 to €15,000). Most clients start with one and add the other. Monthly retainers available from €300/month after project completion.
Web design is how you look. AI automation is how you sell. The branding services build your identity and website. The AI services turn that website into a 24/7 lead capture machine — chatbots that answer questions, qualify leads, book appointments, and follow up automatically. Most clients start with the brand and add AI after launch.
Yes. The Automate Your Growth service line includes AI chatbots trained on your business, multi-channel lead capture (website, WhatsApp, Instagram, Messenger), smart lead qualification, automated appointment booking, CRM integration, and follow-up sequences. Three tiers available: AI Starter (from €1,500), AI Growth Engine (from €3,500), and AI Command Centre (from €8,000).
Yes, fully remote. Most clients are in the UK, USA, Caribbean, and Europe. Time zones are not a barrier. I accept payments in EUR, USD, and GBP.
We start with a free discovery call, followed by a scope document. No retainers required for project work. I work with a small number of clients at a time to maintain quality. Projects range from 2–3 weeks for brand strategy to 8–12 weeks for full digital transformations.
Yes. I sailed from Antigua to Sweden in 55 days, with 22 days at sea crossing the Atlantic Ocean. I was hired as crew by a Swedish sailor. The route went from Antigua to Horta (Azores), then to France, up the English Channel, through Germany's Kiel Canal, into the Baltic Sea, and finally to Stockholm. I then flew back to Antigua before later migrating to Portugal.
Brand services: The Sterling Foundation starts at €1,500, The Sterling Rebrand from €5,000, and The Sterling Partnership from €10,000. AI services: AI Starter from €1,500, AI Growth Engine from €3,500, and AI Command Centre from €8,000. Book a discovery call to find the right fit.
Brand strategy: 2–3 weeks. Web design: 6–8 weeks. Full brand + web transformation: 8–12 weeks. All websites are hand-coded and performance-optimized, not built from templates. Timelines vary based on scope and feedback cycles.
Clean, hand-coded HTML/CSS/JS for performance-critical sites. AI automations built in n8n or Make.com — you own everything, no platform lock-in. I choose the stack that fits the problem, not the one that is trendy.
Yes. After project delivery, monthly retainers are available from €500–€1,000/month for ongoing website updates, content support, performance monitoring, quarterly strategy check-ins, and priority response time.
Book a free discovery call at calendly.com/tyrese-sterlingconsulting/30min, use the contact form below, or email tyrese@sterlingconsulting.services directly. I respond within 24 hours on weekdays.
Whether you need a website, a brand strategy, or AI automation — start with a message.
tyrese@sterlingconsulting.services